An 8-episode YouTube series for American Girl by Mattel. The series features 4 creative characters and their holiday crafts and activities in their new Holiday Club. The series is a mixture of live-action puppetry (dollplay) and stop motion animation and totals 23 minutes of content and 3.6 million views as of January 2022.
Role: Puppetry ("Dollplay") and Stop Motion Director
Title: Senior Creative Designer
Responsibilities: Script Breakdowns, Production Design, Storyboards, Animatics, Product Breakdowns, Illustration & Graphic Design for Print Graphics, Shotlists & Production Tracking, Live-Action Puppetry and Stop Motion Directing
Not Responsible for: Overseeing tabletop craft scenes, editing, and post-production
EPISODE 6 - BAKE OFF
SERIES PRODUCTION DESIGN