SERIES TRAILER
An 8-episode YouTube series for American Girl by Mattel. The series features 4 creative characters and their holiday crafts and activities in their new Holiday Club. The series is a mixture of live-action puppetry (dollplay) and stop motion animation and totals 23 minutes of content and 3.6 million views as of January 2022.
Role: Puppetry ("Dollplay") and Stop Motion Director
Title: Senior Creative Designer
Responsibilities: Script Breakdowns, Production Design, Storyboards, Animatics, Product Breakdowns, Illustration & Graphic Design for Print Graphics, Shotlists & Production Tracking, Live-Action Puppetry and Stop Motion Directing
Not Responsible for: Overseeing tabletop craft scenes, editing, and post-production
Trailer Thumbnail
Episode 1 Thumbnail
Episode 2 Thumbnail
Episode 3 Thumbnail
Episode 4 Thumbnail
Episode 5 Thumbnail
Episode 6 Thumbnail
Episode 7 Thumbnail
Episode 8 Thumbnail
CASE STUDY:
EPISODE 6 - BAKE OFF
FINAL EPISODE
ANIMATIC
SERIES PRODUCTION DESIGN
EPISODE SPECIFIC
PRODUCTION DESIGN
FINAL EPISODE
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